's new ad on the Washington Post a stroke of genius

Posted on January 27, 2009


Clean coal does not exist, contrary to what coal giants Peabody Energy, Arch Coal, and the coal-industry group American Coalition for Clean Coal Energy (ACCCE) claim. The Reality campaign is trying to cut off the clean coal disinformation beast at the knees, and they deserve a great deal of credit for facing it head-on. But I was only luke-warm on their first TV ad, although their first print ad (same link) was better. They’ve recently released a comparison of the ACCCE’s lump of coal with sunglasses to the iconic cigarette-smoking Joe Camel that’s a little more pointed and, IMO, more effective.

But their (new?) ad at the Washington Post was a stroke of genius, because they put the ads up on every “Page does not exist” page that the WaPo puts up when you mistype a link or find one that’s out of date. Here’s a screenshot of it.


Brilliant. Absolutely brilliant.

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